BRAND KIT
Logos, colors, type, downloads.
For press, for venues hanging a milsiz sticker in the window, for partners building co-marketing. If you need a thing that isn't here, write us.
Logo
One mark, one wordmark
Use the wordmark inline with body text; use the mark alone only when context is unambiguous. Don't recolour, don't stretch, don't add a tagline beneath.
Color
Five tokens, ink-and-cream
The palette is intentionally restrained. The warm accent is for live state + emphasis; green is for confirmed/safe. Everything else is editorial neutral.
Typography
Fraunces · Plex Mono · Montserrat
All Google Fonts. Fraunces for display (italic for emphasis). IBM Plex Mono for eyebrows + technical text. Montserrat for body. Don't substitute — the type stack is part of the identity.
Iconography
Avant-garde · Crouwel grid logic
All icons are hand-drawn 18×18 SVGs — square geometry, ink fills, no gradients, no rounded corners on glyphs that should read as marks. Stroke widths: 1.6 for editorial line variants, 2.2 for the filled avant-garde set. The full library lives at the link below.
Downloads
Press kit
Everything you need for a feature, a partner email, or a venue window. PDF + zip.
House rules
Don't pair our logo with a partner logo without leaving air
Logo-lockups need at least one wordmark-height of clear space between marks.
Don't use the warm accent for body text
It's a state color, not a brand color. Headlines and emphasis only, sparingly.
Italic is for emphasis, not decoration
Fraunces italic is loud. One word, one phrase, one sentence — never an entire paragraph.
Need something custom?
If you're writing about milsiz, hanging a show, or running co-marketing — we'll send you what you need.